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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Aug 28, 2015

The National Collegiate Athletics Association (NCAA) fits several ways into the mind of the public and the press. Several of those definitions are not necessarily correct. Dana Thomas represents the NCAA's social media as well as internal online communication traffic, helping define the organization's mission within the scope of relevant topics for its members. Thomas discusses the ways in which the NCAA has attempted to engage with the public, as well as some of the things that they have learned along the way. That includes not responding to every comment left by a social media follower. Thomas also shares some of the ways that the internal web communication have helped clean up some of the committee processes as well as minutes, in order to deliver the most relevant information to its member institutions. Twitter: @NCAADana

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