The National Sports Forum began as the ultimate loss leader for Founder Ron Seaver, who in the first year had a $65,000 hotel bill and only three attendees come to the inaugural conference. Seaver didn't give up, and ended up transforming the NSF into one of the premier sports conferences with over 1,000 attendees in the last 20 years. Seaver shares how the NSF increases the format of its educational tracks in order to cater to the multiple needs of the sports business professional, as well as enhancing the ability of the speakers to be as open as possible with their ideas and solutions to the complex problems facing franchises today. Seaver talks about some of the variable ways to engage both conference attendees and sponsors, including the changing world of the tradeshow booth philosophy of selling by vendors. A big reason for Seaver's success - protecting the price point of what the NSF sells its attendee badges at. Twitter: @NatlSportsForum