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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Jul 15, 2015

The role of Chief Ticketing Officer is such a new title in sports, that only Ben Milsom seems to have it. But it shows where the Tampa Bay Buccaneers want to go, and how driven as well as passionate Milsom is toward the area of ticket sales in overall franchise revenue model. Milsom discusses his background in training, development and pushing the needle further for sales reps, as well as why the Tampa Bay Buccaneers are always in a hiring mode in order to avoid the cattle call method. Milsom brings up various topics, surrounding how the NFL as well as NBA are starting to perfect outbound calls, in order to avoid random cold calling, via a CRM. Twitter: @Milsomben

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