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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran and sport management professor Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports. Troy Kirby is a sport management professor at Saint Martin's University in Lacey, Washington.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Jul 1, 2015

As the Minnesota Vikings transition to a new football stadium in 2016, the goal is to seek out every potential qualified lead in order to continually grow the customer base. Rich Wang serves as an associate director for the NFL team's analytics and fan engagement, having worked at several teams, such as Madison Square Garden, The San Francisco 49ers, Legends Hospitality and the Minnesota Timberwolves prior to his tenure at the Vikings. For Wang, the goal is to develop a better resource to understand who each sales person is talking to, and how to ensure that any effort put forth is a quality one leading to a rapid-growth sales initiative. Wang discusses the challenges of implementing such a system, as well as educating sales staff on the opportunities that lie ahead by building an analytics warehouse of customer knowledge. Twitter: @RichWang3

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