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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran and sport management professor Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports. Troy Kirby is a sport management professor at Saint Martin's University in Lacey, Washington.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Jun 3, 2015

Understanding how to engage and push audience creation is at the heart of what Caleb Clark strives to do daily. Clark discusses the misconceptions of Big Ten athletic attendance when it comes to The Ohio State or Olympic sports, as well as how to improve the overall fan affinity for each of those teams. Clark also covers his tenure at UC Irvine and Akron, where the main attention transfers to other primary sports, as well as how to promote various components of the marketing plain to gain awareness for the sports product overall. Twitter: @CalebClarkOSU

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