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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Apr 22, 2015

Understanding how to draw out fans is a tough job that Andy Rowdon has performed as more than a few athletic departments. Being able to decipher what is important to a fan, and being able to utilize that perspective is part of Rowdon's skill set. Rowdon discusses how he crafts promotions overall in order to maximize their effect on an audience as well as why college athletics tends to avoid theme nights overall. Rowdon doesn't shy away from what truly makes fan engagement a necessary component of any marketing conversation, and how to relate to attendees even in a massive football stadium. Twitter: @ARowdon

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