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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Mar 18, 2015

Athletic fundraising comes down to the concept of engaging conversations. Joe True has served Marquette University for over 10 years as a member of the athletic development team, rising to the role of Associate Athletic Director. True discusses his strategy to get to know and communicate with the MU alumni base, as well as make the ask, not just friendraising, but actual fundraising. True discusses some of avenues and continual mindsets that have helped MU reach lofty revenue goals and maintain its annual giving levels. Twitter: @MUJoeTrue

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