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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Mar 11, 2015

Ticket aggregators are unleashing data for the secondary market in record time, with one of the companies at the forefront being SeatGeek. The company's Director of Growth, Will Flaherty, discusses the state of the secondary market, as well as how sales data on the secondary is starting to inform both resellers as well as sports teams on how their tickets are doing. Flathery discusses how the information can help achieve a better pricing structure for resellers and teams, in understanding how the customer reacts to the product, as well as SeatGeek's Deal Score calculation which can help determine the best seats in a venue based on historical data and other statistical information. Twitter: @flathertyiv

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