It is a rare, unique and surprisingly fresh approach when sports marketing turns toward the arts world for inspiration. That's what Christian Deleon's tenure at San Diego State Athletic Marketing has been all about, with the adoption of a Banksy-esk art-deco feel to an advertising campaign that cost the department little, yet got their branding throughout the city of San Diego. Deleon shares his passion of developing good, smart and interesting branding opportunities through new media, as well as creating a fun environment at games. Deleon talks about how SDSU honored the passing of its legendary alumni Tony Gwynn, not with a memorial, but with a fantastic week of showcasing exactly what Gywnn meant to SDSU and the San Diego community. Twitter: @SDSUChristian