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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Jan 28, 2015

Marty Mulford has worked in sports long enough to see why it is hard for young people to access the industry. A mainstay in the ticket office with the Nashville Predators, Mulford decided to create a 75-minute audio e-book called The Sports Industry Fast Pass, with the express goal of help young people understand what jobs are available, how to interview properly for the job in question, and how to best prepare yourself for the job ahead. Mulford offers many years of experience, discussing some of the aspects of what it takes to do his job continually, including an ability to separate 'spectating' with 'relationship building' at the game with customers. Twitter: @SprtsIndstryFP

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