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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Jan 26, 2015

Justin Doherty has witnessed the growth of the Big Ten, NCAA and The University of Wisconsin during his 25 years in sports communication. Doherty talks about the transition from print media as the mainstay of journalism to now social media, where digital print rules the day. Doherty discusses some of the aspects of trying to determine what and who makes a journalist, and who should receive credentials for upcoming games. Doherty also covers several key reasons why social media can be a good thing, but also when covering breaking news or controversy, can place sports communication reactions into a tailspin. Doherty ends with talking about coaches on Twitter, and why several Wisconsin coaches, including Athletic Director Barry Alvarez, aren't on social media at all. Twitter: @JDatWisconsin

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