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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Jan 9, 2015

One of the biggest challenges is fundraising at an FBS directional school, especially when the name-recognition isn't there with the alumni, nor the student body. Eastern Michigan's Associate AD of Development Dan McLean discusses some of the ways that his athletic department meets and exceeds those barriers, as well as the opportunities that are bore out of being able to create an identity where none existed prior. McLean embraces solutions over excuses, and shares his wisdom of how to build the brand, even if it means some of the legacy alumni who don't want to give up a free ride are left behind once the journey requires pay for play. Twitter: @_DanMcLean

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