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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Dec 29, 2014

Ben Zayandehroudi has possibly helped crack one of the best prospecting tools online, LinkedIn, by utilizing various methods that allow a sports sales professional to eliminate the gatekeeper entirely and communicate right with the decision-maker. Zayandehroudi sells tickets and premium seating for the Vancouver Whitecaps FC up in the great white north, but don't let that fool you, what he has to say can drastically improve an R.O.I. for a franchise's sales department. Zayandehroudi provides training to both the Whitecaps and MLS, expanding out to those sports sales professionals who request it. Laying out his ideas for how to expand LinkedIn profiles is one of the more remarkable initiatives ever voiced on the podcast, and could help a sales department increase their prospecting and sales conversion overnight with only a few small, simple changes to their LinkedIn profiles. Twitter: @BZInc

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