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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Dec 24, 2014

Social sales in sports is a fairly new practice, and the Portland Thunder are at the front-edge of it, utilizing the opportunity to make bigger sales with a small staff. Joel Manchak discusses why the challenge of maintaining and operating an effective social sales strategy has been crucial to the new Arena Football League team's survival in its second year, and how geo-targeting through social media ads on various digital platforms has built a large amount of revenue growth over the past off-season. Manchak presents the arguments for why social selling components should be in every sports sales department in the coming year, and why that new account rep's salary may be shifted to better use as part of a social media ad budget buy to attract new customers.

1 Comments
  • over three years ago
    John
    Enjoyed today's podcast very much.

    Joel Manchak seemed to have fresh marketing ideas.

    NFL team president's should consider hiring Mr Manchak.

    Regards

    John