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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Oct 20, 2014

If there is one challenge that Mark Gazdik faces daily at Wright State, its that marketing to fans is harder because of the crowded sports field within a 100 mile radius. This isn't just a marketing issue either, as it deals with both ticket sales and corporate sponsorships. Gazdik shares his insights on attacking those challenges head-on, as well as increasing revenues at the four athletic departments that he's been a part of. Twitter: @MarkGazdik

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