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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Oct 13, 2014

With 400 episodes of the Tao of Sports in the books, its only fitting to have on Brian Wickstrom, who is quickly gaining a leadership factor in the NCAA after his second athletic director stint at a Division-I institution. Wickstrom discusses his motivation and goals when coming into a new situation, how to handle both legacy employees as well as new ones, and ways to ensure that he is doing due-diligence by the institution in his decisions. Wickstrom covers the new challenges of revenue generation that athletic directors have had to face for the first time ever in that seat, as well as some of the ways to ensure career growth for the department's employees. Twitter: @ULM_AD

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