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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Aug 15, 2014

Ryan Robbins has worked in sports for over 14 years, working for the New Orleans Saints, Cleveland Browns, Chicago Fire, Oakland Raiders and now the Cleveland Indians. Robbins discusses why the premium sales market is so precious to the bottom-line of any franchise, and some of the ways to improve customer service retention by building trust and loyalty with fans. Robbins also talks about some of the various new ways that the Cleveland Indians are changing their sales model, by enforcing a multi-level sales training approach with their new account representatives, which may turn franchise executive heads around the nation, but may also have a lasting impact in transforming how sales are done for all teams in the near future. Twitter: @RyanMRobbins

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