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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Aug 4, 2014

"Mr. Premium" Jason Gonella talks about one of the highest revenue portions of sports sales; luxury suites and seats, as well as how to build a clientele for that space long term. Gonella returns to the podcast to share his wisdom on what actually makes a luxury space viable, as well as the issue of whether there may be too much premium inventory going on sale at once, and whether that can burst the bubble of luxury seating sales. As suites transition into loge boxes or club seating, Gonella discusses the issues around those types of philosophical and real world changes to the entire sports sales space. Twitter: @JasonGonella

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