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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Jul 25, 2014

One of the most qualified industry leaders in premium sales is Christian Molnar, who is directly responsible for the unprecedented growth that The Philadelphia Eagles had moving from Veterans Stadium to Lincoln Financial Field. Molnar talks about his legacy at building up the premium seating retention program during his initial tenure at the Eagles, then deciding to challenge himself in Los Angeles with AEG at the Staples Center during one of the worst periods for premium sales during the 2008 economic crash. Now, returning to the Eagles after three years away, Molnar has helped retain and develop some of the best fans in the business. Molnar shares some of his insights into what makes premium sales work, as well as what too many other sales departments do wrong while assuming the sale. Twitter: @Mole72

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