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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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May 7, 2014

Fieldhouse Media has been one of the companies that has been working with college athletic departments in terms of social media education, monitoring and brand protection. Kevin DeShazo talks about some of the ways that college athletic directors can protect their department through social media initiatives such as Facebook, Twitter, Instagram and Snapchat. DeShazo isn’t really a fan of the adoption of Snapchat, and discusses its possible pluses and potential failings, both for the athletic department and the end user. DeShazo covers various points of entry for social media into how to draw fans to games as well as ensure that what is said on those platforms by student-athletes and coaches is consistent with the department’s brand message. Twitter: @KevinDeShazo

 

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