Pricing ethics isn’t as discussed as it should be in the world of sports. Navdeep Sodhi, who has worked for Northwest Airlines in analyzing pricing, talks about some of the ways that sports franchises may not be as ethical in their dynamic ticket pricing structures and variables. Sodhi talks about pricing psychology, both when it comes to how the West, as well as China, react to different price models. This is a very good discussion in a time where teams may not be considering the long-term affects of their pricing decisions on both the customer and the marketplace as a whole. Twitter: @NavDeep_Sodhi
www.SodhiPricing.com