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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran and sport management professor Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports. Troy Kirby is a sport management professor at Saint Martin's University in Lacey, Washington.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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May 4, 2013

Greg Shea has a duality within his position, not only is he in charge of attracting patrons to the Tri-City Storm hockey club, but also to the Viaero Events Center, located in Kearney, Nebraska. Shea talks about some of the issues with building price points, attracting both concert-goers and Storm games. The Viaero Events Center is west of the major city of Grand Island in the state of Nebraska, beyond that point, the state is populated with small towns with few entertainment options. Shea talks about trying to attract folks east of Grand Island to the Viaero Events Center and what challenges the new 15,000 seat Pinnacle Bank Arena in Lincoln will have on drawing people from that area in the future. Twitter: @GregShea2

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