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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran and sport management professor Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports. Troy Kirby is a sport management professor at Saint Martin's University in Lacey, Washington.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Now displaying: Category: sports journalism
Oct 16, 2015

As journalism embraces or faces the changing landscape of technology, various questions arise to how to best implement its application. Jeff Sharon is witnessing this first-hand, overseeing the online masters degree program of journalism at Full Sail University. A former sports writer for Genesis Communications covering the University of Central Florida athletic department, Sharon shares his view of how developing stories is changing, as well as how the role of the journalist is becoming less about being part of a major company, and instead, becoming more of a freelancer. Sharon talks about how this changing model will affect the ability to either gain scoops on information, what details will now be released to the public that in the past would have not made the grade in a newspaper or TV station, and how a journalist's ability to deduce not only facts, but maintain principles, will be placed squarely on their shoulders, rather than having a larger organization surrounding them. Twitter: @Jeff_Sharon

Oct 2, 2015

Jayme Lamm represents the new age of journalism, where freelance has become the standard, and writing for various publications instead of one is the norm. Lamm discusses how she approaches her story development, as well as handles the day-to-day rigors of establishing enough funds to get by, along with created sponsored content. Lamm shares her thoughts on establishing journalistic integrity, ensuring that her credibility cannot be questioned, and along with switching her voice to fit the publication that she is writing for. Lamm talks about her latest reporting adventure, attending Populous' blogger day at the renovated Kyle Field on the campus of Texas A&M as well as some of the features of the new construction. Twitter: @JaymeLamm

Jun 5, 2015

Sports journalism is finally carving out investigative reporting beats for the business segments of the industry. Reporter Mark Alesia is one of those innovators in the field, digging up information that pulls back the curtain for the public on stadium financing, pricing and secondary market tickets. Alesia continues to maintain his impartiality to the process, filing Freedom of Information Act requests in an effort to show the public exactly where their money goes and why when it comes to sports. Alesia discusses some of the hotter topics around the Indianapolis area, especially concerning the Indy Eleven stadium financing plan for an MLS franchise, as well as the fall-out from the Religion Freedom Law which showed politics at its worst, and sports as its best social justice moment. Alesia presents several options for why journalism in sports and for news is gravely important for protection of the public trust. Twitter: @MarkAlesia

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