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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Now displaying: Category: secondary market
Aug 31, 2015

AJ Machosky understands the secondary market from both the primary and secondary angles, working IMG to help drive revenue for St. John's University, Pitt and the Big East. Now in his role at Vivid Seats, AJ discusses some of the details of how to understand what drives ticket sales through digital portals. AJ focuses also on some of the issues surrounding the secondary, whether that be fears from the primary market side about tickets flooding through digital markets, or the Super Bowl resale issue where several mechanisms did not take hold, short-selling happened, and how the perception of the secondary changed overnight.

Aug 5, 2015

Secondary market consolidation is a new trend in sports business, and at the forefront is one of the originators of the online ticket broker site Ticket Monster, Curtis Cheng, who discusses both the benefits and the ideas against the practice. Cheng presents the image of a fractional marketplace where a lot of sports franchises aren't reaching their full potential in terms of reach, and how consolidated practices by brokers can extend as well as enhance the revenue generation possibilities available. Cheng also talks about the practice of short-selling, something that he doesn't believe in, but has an unfortunate history in the secondary market in terms of use by some brokers. Twitter: @Dreamtix

Jul 29, 2015

Understanding the rights of a ticket holder is part of what Fan Freedom has been doing since 2011. It comes down to a question of asking 'who owns the ticket' and whether enough is being done on the behalf of ticket buyers to protect their ability to resale if they want. Fan Freedom's Chris Grimm discusses these issues on both a macro and micro level, especially when it comes to the ability for resale. Grimm sets the stage with several scenarios facing fans today, as well as how the secondary market has pushed down the price of tickets as more brokers create a competitive marketplace offering. Grimm also shares his opinions on consolidation deals, believing that they are price-fixing fans out of finding the lowest possible price for a ticket. Twitter: @FanFreedom

May 8, 2015

Harold Hughes has more than a compelling elevator pitch, he has a complex idea that may change the secondary ticket market. Hughes has founded Bandwagon, LLC, which specifically targets ways for fans to resell their tickets to other fans of the same team, eliminating the fears that the rivals may pick up seats in the best areas of the stadium. Hughes explains how he came up with the Bandwagon process, as well as learned to code in order to create a short-hand with his programming staff. Hughes has conquered a lot of the learning curve required to sell tickets on the secondary market, and looks to capitalize on an under-utilized segmentation of the marketplace. Twitter: @TheBarcodeMan

Dec 12, 2014

The state of the secondary ticket market is David Young's focus throughout the day, as he helps foster RCN Capital's relationship with brokers to make the big sales with teams. Young refers to RCN Capital as the 'defacto bank' of the secondary ticket market, able to buy whole blocks of inventory with guarantees for sports franchises. Young discusses some of the issues surrounding the art of selling on the secondary ticket market, as well as some of the misconceptions about what resellers do and cannot do to help drive revenue as a distribution channel. Twitter: @RCNCapital

 

Nov 27, 2014

Consolidation deals are the new mode of operation for the secondary market and resellers. Co-founder of The Ticket Experience, Patrick Ryan, discusses some of the ways in which the reselling ticket business has been drastically changed by how franchises as well as team executives view the practice. Ryan talks about some of the options available to move tickets for the teams on the primary market as well as how the secondary market can be utilized as a distribution channel. Twitter: @PRyanTexas

Oct 22, 2014

Dave Brooks has shook up the music industry with his new digital magazine, Amplify, which covers its topics like a newspaper beat. As the former editor of Venues Today, Brooks knows how to develop sources and cover the industry from all angles, something that he believes the music industry isn't necessarily always comfortable with. Brooks talks about several of his key stories that have gone viral, capturing industry attention since Amplify went live in August 2014, and where he envisions the digital publication to be headed in a few short years. Twitter: @RealDaveBrooks

Oct 3, 2014

Where the primary and secondary markets intersect, there is a place for Jared Cutler, who has been on both sides of the fence. First with the NBA's Team Business & Operations (TeamBo) and then with DTI. Cutler shows respect for both worlds, and discusses how both should be working in tandem to generate revenue, instead of working apart. Not that he thinks it will happen anytime soon on a universal level. Cutler mentions several of the issues that plague both the primary market's understanding of the secondary, as well as how the secondary market's brokers tend not to do themselves many favors in the eyes of franchise executives on the primary side. It is a philosophical debate on how to build revenue streams, as well as distribution alternatives to traditional sports selling tactics.

Aug 13, 2014

Dan Lefton represents a new trend with the sports sales; he left the primary ticket market side as a Vice President at the Brooklyn Nets in order to start his own secondary ticket solution company, Dynasty Sports. Lefton discusses the transition of starting to understand the secondary marketplace a lot more, and some of the challenges that franchises face as they move tickets in the modern era. Twitter: @DynastySE

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