Marketing and fan experience are discussed with Tim George, who has spent several years in the Big 12 with Texas Christian University and Oklahoma. Now at University of North Carolina Greensboro, George talks about the stark difference between a brand that has been created over several years and in UNCG’s case, a brand which has been initiated only twenty years prior. George details some of the challenges of drawing attendance in ACC country, as well as with smaller resources. George discusses the balancing act of life and work while also serving as a member of a senior athletic administration role. Twitter: @TBGBoro
The complex world of major gifts, fundraising and overall annual giving to university athletics is broken down by David Sabolcik, who has spent several years at different departments across the country building better revenue streams. Sabolcik has spent time at the University of Minnesota Moorhead, the University of New Mexico, San Jose State, Georgia State and University of Nevada-Reno, and talks about how to ensure proper care of each donor gift is delivered by a development officer. Sabolcik discusses the idea of presenting good mentoring to young development officers and some of the misconceptions of where money goes and why in college athletics. Twitter: @Davidsabolcik
Sr. Associate Athletic Director of External Relations Paul Ladwig oversees one of the more dynamic university athletic department revenue streams in the country at Fresno State. Ladwig talks about how the 1990s model of FBS before others made it cool. Ladwig talks about his philosophy on sales, especially reducing the amount of papering the city and how success means team work, thus it starts at hiring the right people.
Preston Shytle comes from the third party ticket sales model at the Aspire Group into his current position as director of development at the University of Maryland. Shytle talks about the current annual giving model, and developing a sales mentality of customer service.