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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Now displaying: September, 2016
Sep 7, 2016

Almost a year to the day that he first appeared on the podcast (Ep. 549), Dave Wakeman returns to discuss some of the factors of sports revenue generation and branding when coupled with technology. Wakeman shares his experience consulting with various companies and teams, including his appearance at the 2016 Sports Sales Boot Camp at the ALSD Conference in Pittsburgh. Wakeman also tackles some of the issues surrounding metrics, and whether executives are looking at the wrong benchmarks when attempting to gain revenue. Twitter: @DavidWakeman

Sep 5, 2016

Ken Troupe returns to the podcast (he was on Ep. 4 in 2012) and talks about what he's learned since that time, crossing over from the team side with the Arizona Coyotes to SportsDesk Media. Troupe discusses the importance of data in ticket sales, along with corporate sales metrics, and how to develop a shorthand in the conversation between teams and brands. Troupe talks about his educational aspirations, gaining a masters degree from Ohio University and broadening his overall acumen in the sports industry. Twitter: @KTSportsMarket

Sep 2, 2016

Kate Dobie is the first female general manager to head an Australia Baseball League team, doing so with the Brisbane Bandits, her third ABL franchise. Dobie speaks about the methods used to gain momentum with the Australian population to attend games. Despite having roots in Australia since the 1800s, Dobie points out that some of the modern promotional tools are still trying to be reckoned with by Australians. Dobie talks about the need for inclusion for female executives in sports overall. Twitter: @KateDobiest

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