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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Now displaying: August, 2016
Aug 8, 2016

Singapore's Hass Aminian did an in-person podcast in Davis, California way back on episode 184, and now returns 499 episodes later for a follow-up report. Now on his own, Aminian discusses the Asian market indepth, as well as how the NBA is capturing an entire continent, but also fighting against consumer demand for homegrown sporting leagues and events. Aminian discusses the issues around Rule 40 with The Rio Olympics, as well as the state of international sports business as a whole. Twitter: @hassaminian

Aug 5, 2016

The majority of c-suite college administrators utilize Matt Roberts' aggregation e-mail news service daily in both the world of athletics, known as the D1 ticker. Reaching over 13,000+ recipients, Roberts' breaks down what makes the e-mail such a necessary part of the daily lives of high-level conversations on the industry's overall happenings. Roberts' discusses how he avoids editorializing, but yet providing, some of the most provocative news concerning the worlds of Division-I, Division-II, and Division-III. Roberts talks about adding on the "1 Question" micro-podcast as well the D1 ticker jobs, as well as lessons learned along the way. Twitter: @d1ticker

Aug 3, 2016

Digital streaming is becoming the simplified way of live sports content distribution, and as Sportle CEO Adam Shaw explains, that brings out the complexity of the traditional media marketplace amid contractual and corporate sponsorship agreements. Shaw discusses the issues at hand, especially couch rights vs. hotel rights, and whether consumers will finally gain access to Regional Streaming Networks (RSN). Given Shaw's expensive background as a c-suite executive in traditional television with FOX, FX & the NFL Network, he shares the vision of what it will take to make streaming the overall experience that most consumers have with live sports content in the future. Twitter: @PrinceAdRock

Aug 1, 2016

Mike Waddell has managed to navigate the trickiest of waters in sports; not only as a broadcaster, but administrator in collegiate athletics, and now in the professional sports world with the Richmond International Raceway. Waddell talks about selling into a culture and environment, as well as building a group of personnel that lasts, specifically citing one experience in Virginia in 1994, where he learned what you say, as well as how you say it, matters to the locals. Waddell shares his experience on managing people, including how to deal with sudden situations, both in terms of family issues and when the athletic director is fired. Twitter: @Waddell247RIR

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