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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Now displaying: July, 2016
Jul 6, 2016

Eric LaPointe hugs the small difference between the primary and secondary, working in both arenas. First with the Miami Heat, Miami Dolphins, Florida Panthers in the primary side, and then transitioning over to ScoreBig and Ticket Galaxy, where he cultivates business partnerships on the secondary. A lot of it comes down to a small delineation in LaPointe's mind, as he explains that many of the apprehension against secondary use has less to do with fraud, and more from a misunderstanding of distribution channels. LaPointe discusses various options available on how a true partnership between a primary and secondary partner can work. Twitter: @EricWLaPointe

 

Note: This episode is "brought to you" by DreamSeat, who let us sit in their chairs during the podcast interview at ALSD in Pittsburgh. Please e-mail Adam at DreamSeat to thank him for doing so at.

Jul 4, 2016

Some of the best experience in sports can happen in a virtual cuisinart, as Tim Rice can attest from his time at San Jose State, where he had to fundraise in a time that saw a drastic amount of change for the university. Now at Northern Illinois University, Rice talks about the lessons learned at campuses where the money is tight, and you have to be continually creative in order to build new revenue streams. Rice talks about why his current title at NIU, Sr. Assistant Athletic Director of Revenue Generation, is vitally important in order to ensure clarity with donors and prospects for the importance of creating new economic streams for the student-athlete experience. Twitter: @TJRice

Jul 1, 2016

Jess Root represents the new form of digital sports journalism, even if he himself doesn't consider the term "journalist" to fit what he's doing. Root has overseen a passion project call CardsWire over the last 6 years, and is now affiliated with USA Today in the hopes of covering the Arizona Cardinals with the intensity of a fan, but the writing coverage of the press. Root discusses how he has managed to do both CardsWire and his full-time regular job, as well as create engaging content throughout an entire week. Root's coverage means expanding on certain points, Cardinals personnel quotes and statistics in order to foster a greater growth of information for each CardsWire reader. Twitter: @senorjessroot

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