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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Now displaying: March, 2016
Mar 9, 2016

A Super Bowl is not run only in one week, its a two year race. Part of the Minnesota Super Bowl Host Committee for SBLII, Britt Carlson has had a major sports business impact in the Minneapolis area with the Vikings and Timberwolves since 1997. Carlson discusses her involvement in the entire Bold North campaign, the history of Super Bowl XXVI which was held in 1992 at the Metrodome, along with the legacy that continues from that Super Bowl to this day. Carlson talks about the misconceptions of the Minnesota area, as well as some of the promotions that into building SBLII into the premiere event of 2018. Twitter: @BrittCarlson

Mar 7, 2016

Two years ago, Russell Scibetti was on the podcast (Ep. 347), and returns now to talk about helping foster the big data revolution to sports business. Scibetti talks about some of the ways which is the conversation has changed from two years past, his involvement with the SEAT Conference, the National Sports Forum, and the 2015 Sports Sales Boot Camp in San Francisco. Scibetti discusses his thoughts on where the industry is headed when it comes to data, especially in terms of education at the franchise level. Twitter: @rscibetti

Mar 4, 2016

The Harlem Globetrotters initiate a break-neck pace with all of their games on the road, doing multiple shows on multiple days throughout the week. Jasper Joyce oversees ticket sales for the Globetrotters, which can mean various on-sale dates, along with pricing structures, in widely different venues and towns throughout the country at the same time. Joyce talks about the group sales efforts that are a hallmark of the Globetrotters' sales effort, including ways to ensure that group leaders are motivated to buy more tickets per show. Joyce mentions the transition for Phoenix to Atlanta, as the Globetrotters move their world headquarters from the land of the sun to the deep south. Twitter: @Jasper_Joyce

Mar 2, 2016

The ability to go online, look at a job listing, submit a resume, and potentially work in sports didn't start with Teamwork Online, but they have gotten a pretty good marketshare of the folks interested in applying for jobs in the sports industry. Chief Operating Officer Matt Kittle says that there are over 3.5 million users in the industry, and that the website has helped motivate a ton of applicants in a focused effort toward the sports job field. Kittle discusses some of the issues around working in sports, as well as the ability to avoid looking as if the website is taking advantage of their users, which is a notorious issue that plagues the sports industry as a whole. Kittle talks about some of the ways in which the website has grown, including networking event functions prior to games for multiple teams. Twitter: @MattKittle

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