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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Now displaying: 2015
Jul 15, 2015

The role of Chief Ticketing Officer is such a new title in sports, that only Ben Milsom seems to have it. But it shows where the Tampa Bay Buccaneers want to go, and how driven as well as passionate Milsom is toward the area of ticket sales in overall franchise revenue model. Milsom discusses his background in training, development and pushing the needle further for sales reps, as well as why the Tampa Bay Buccaneers are always in a hiring mode in order to avoid the cattle call method. Milsom brings up various topics, surrounding how the NFL as well as NBA are starting to perfect outbound calls, in order to avoid random cold calling, via a CRM. Twitter: @Milsomben

Jul 13, 2015

49ers' Legendary Wide Receiver Dwight Clark shares his thoughts on a wide variety of topics, ranging from "The Catch," playing in the NFL, serving as a general manager, and beginning a second career in sports. Clark also mentions his disdain for appearing in the 1994 direct-to-video Kindergarten Ninja, the loss of Candlestick Park compared to Levi Stadium, and working for the 1999 expansion franchise Cleveland Browns organization as GM. Clark spoke at the Corporate Ticket Impact Conference on July 9, 2015 at the Marquis Marriott in San Francisco and was interviewed by Troy Kirby.

Note: There is a video version of this conversation on www.sportstao.com

Jul 10, 2015

With the advent of the Power 5 schools starting to separate, yet be beholden to the same rules as the smaller schools, it requires a lot of patience when working at Presbyterian College, which has one of the smallest budgets in Division I athletics. James Downer oversees sports supervision, as well as compliance and other details, and tries to build a relationship with each coach and student-athlete. Downer discusses how some of the issues regarding cost of attendance will affect Presbyterian College, as well as how they plan to continue to compete at the Division I level. With an eye toward becoming an athletic director of the future, Downer has to also prepare himself for the unknown realities that may be a key or core part of the NCAA in the years to come. Twitter: @JamesDownerPC

Jul 8, 2015

The role of sports management education is changing, but that also requires a lot from its student base, especially as the amount of programs offered throughout the country expand to over 300 with options for actual jobs somewhat limited. Indiana State Professor Matthew Blaszka discusses some of the perils of the industry, especially with students who believe that achievements earned in the classroom will translate to avoiding certain jobs or duties in the sports industry. Blaszka expands his view on the Paid Spectator issue, where students believe that they are merely going to be at the centerpiece of the action, rather than just helping put it on. Twitter: @Mblaszka

Jul 6, 2015

The future dissection of what customers want has extended past the argument of the single game bucket seat ticket in the upper deck, now the secondary market focus is turning toward the luxury suite and premium seating options available. Todd Lindenbaum created Sports Shares as a piece of that model, providing a membership accessible option to those customers who simply want to experience premium for the top games on a Saturday night, while not having to coordinate a suite being filled on a Tuesday. Lindenbaum discusses the new marketplace as it emerges, as well as some of the challenges keeping up with demand. Twitter: @Sports_Shares

Jul 1, 2015

As the Minnesota Vikings transition to a new football stadium in 2016, the goal is to seek out every potential qualified lead in order to continually grow the customer base. Rich Wang serves as an associate director for the NFL team's analytics and fan engagement, having worked at several teams, such as Madison Square Garden, The San Francisco 49ers, Legends Hospitality and the Minnesota Timberwolves prior to his tenure at the Vikings. For Wang, the goal is to develop a better resource to understand who each sales person is talking to, and how to ensure that any effort put forth is a quality one leading to a rapid-growth sales initiative. Wang discusses the challenges of implementing such a system, as well as educating sales staff on the opportunities that lie ahead by building an analytics warehouse of customer knowledge. Twitter: @RichWang3

Jun 29, 2015

Premium seating has been around since the Romans, but Bill Dorsey has seen the growth of the VIP areas in sports facilities since he started the Association of Luxury Suite Directors with 13 members. Dorsey explains some of the origins in modern sports, and why the luxury space has become a mainstay in state of the art facilities, only rivaling broadcasting rights as a top franchise revenue generator. Dorsey discusses the advent of conferences, and why they are so valuable to build up a key network when seeking jobs in sports, as well as how they can continue to be an asset long-term in career development. The ALSD Conference is celebrating its' 25th Anniversary July 6-9, 2015 in San Francisco, and features some of the largest sports executive parties of the year, along with some great programming. Twitter: @TheALSD

Jun 26, 2015

When discussing the athletic director's chair and the challenges that go with it, a consultant is required to have a short-hand knowledge of every component that happens within that role. Mark Majeski has had over 25 years of athletic administration experience at the small college level, serving as Athletic Director at two Division III institutions. Majeski describes his time at UC Santa Cruz, which had a media storm descend on campus during the mid-1990s from national and international press due to its mascot being featured in the film 'Pulp Fiction' and whether Santa Cruz ever changed as a result, or missed on an opportunity to capitalize on the attention. Majeski also shares his tenure at Williamette University, where he served over a decade in the athletic director's position, and some of the differing challenges that rose up until the end of his tenure in 2011. Majeski details some of the issues facing college athletics, especially at the small college level, and not just financial, but philosophic, as athletic administration and coaching change with the times of both expectations from the student-athlete as well as the education system on campus. Twitter: @MajeskiMark

Jun 24, 2015

Understanding the sports hiring realm only works if you've really been in the game for a long time. Luckily for young professionals, M3W's Michael Warren has served in multiple capacities with professional teams, including his current stint with the Pittsburgh Pirates' spring training home, working in Ticket Operations. Warren discusses the playing field in terms of sports hiring, especially on how candidates coming into the field can hurt themselves by not understanding exactly how a search is undertaken. Warren describes the industry as a whole, then dissects specific areas where job candidates can separate themselves when launching into their sports career. Twitter: @M3WSports

Jun 22, 2015

The undisputed king of secondary market distribution channels is StubHub, a company that Geoff Lester helped drive partnerships for in the last four years. Lester has a background in traditional sports business, with 12 years at NASCAR prior to his time with the secondary market king. Lester discusses some of the issues surrounding legal action over what a ticket really is - a revocable license or a good to be sold as well as traded. Lester focuses in on the legislative front, where several key states are making decisions which make create vertical monopolies that may not be in the public's best interest. Lester also speaks to why its a great thing that multiple platforms sell tickets, keeping the price lower, as well as the issue of fraud or counterfeit tickets isn't as large as the mainstream media makes it out to be. Twitter: @geoff_lester

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