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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Now displaying: May, 2015
May 6, 2015

The sports business data analytics conversation with Bobby Whitson goes next level. Whitson has been in the sports business field for some time, and understands it from the ticket vendor platform point of view, as a former director of sales at Veritix. Now a partner with SSB Consulting, Whitson's job is really trying to help create further avenues of conversation with franchise executives in order to showcase the importance of not only collecting data, but using it effectively. Whitson does depart from the idea of social media holding a direct R.O.I., but understands how his criticism isn't the gospel either, and instead focuses on what he feels helps build and garner data collective and utilization principles that work for the sports industry as a whole in order to generate revenue. Twitter: @TexasRig26

May 4, 2015

Neil Horowitz understands how the digital world is encroaching on the traditional marketing and branding campaigns of sports teams. Horowitz has worked for two NHL franchises, developing their social media accounts on multiple platforms, and now utilizes his experiences for Wilshire Axon Sports. Horowitz's main driver is helping smaller franchises compete in the mobile app space, something that can actually cost a mighty budget if performed in-house with limited success. Horowitz discusses the pros and cons to social media, how to really ensure that engagement is coming from both fans and teams, as well as how connection points matter at all times in the digital space. Twitter: @njh287

May 1, 2015

Josh Manley's company ReplyBuy offers a simple solution to a complex problem: how to fill seats in the easiest way possible for customers. Manley explains why ReplyBuy has started to take off, first with NBA teams, now with MLB, NHL and NFL teams following close behind. Manley covers why a text message is the simplest form of sophistication, and how it avoids the problem of smartphone "app fatigue" by the general customer, as well as creates an easy way to move tickets. Manley creates word of mouth by industry leaders, over standard marketing forms, as to the success of the company in such a short time span. Twitter: @ReplyBuy

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