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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Now displaying: April, 2015
Apr 6, 2015

Steve Stroud feels that those looking to move up in the sports field should think twice before hitting the application button on any open position announcement, and presents his theory on the podcast. Stroud feels strongly in utilizing a few key principles of learning about the job's details, as well as seeing who within the current organization can help guide the interested party toward a potential hire. Stroud brings several years of experience in the athletic administration realm, and discusses his passion for sports revenue, marketing and communications above all else. Stroud shares his knowledge of how to continue to drive annual fund donations, even in uncertain times with the potential loss of the IRS deduction on university gifts, and how fans see bowl games and tournament berths, when it comes to the rise of an athletic program's prominence on the national stage. Twitter: @Steve_Stroud

Apr 3, 2015

Bill Hancock has achieved a unique trifecta in college athletics: he was the first director of the NCAA Final Four, first director of the Bowl Championship Series (BCS) and the first director of the College Football Playoff in an over 50-year-career. Hancock discusses his relationships in college basketball, the reasons behind playing in massive stadiums for ticket availability and how it fostered tournament expansion during an unprecedented growth of the game as well as television rights revenues. Hancock covers the reasons why he feels the BCS was ultimately successful in determining a national football champion, as well as the CFP, which he feels has improve the game as well as increased the chances of exciting football in January. Twitter: @BHancockCFP

Apr 1, 2015

Butler's athletic prowess over the last few years has made it a player on the national stage, even if its still a fan's "second favorite team" in Indiana. Associate AD Mike Freeman shares of the ways that Butler goes after its fanbase, especially when creating a unique, passionate environment at Hinkle Fieldhouse. Freeman provides insight on how getting on local television, as well as driving the importance of the game itself, has increased attendance overall amid those Final Four expectations after two back-to-back years in the NCAA Men's Basketball Tournament Championship games. Twitter: @MichaelSFreeman

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