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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran and sport management professor Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports. Troy Kirby is a sport management professor at Saint Martin's University in Lacey, Washington.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Now displaying: 2014
Sep 10, 2014

Vic Gregovits has helped initiate some of the largest revenue streams in MLB, NFL and college athletics. Gregovits talks about his stints with the Indians, Pirates and Robert Morris, driving revenue to organizations through new initiatives and sound training tactics. This goes beyond mere ticket sales acumen, and into the world of marketing, concessions and all other ancillaries as Gregovits shares his secrets for sales staff motivation and growth.

Sep 8, 2014

For 12 years, Jim Abbott has been leading Oklahoma City University's athletic department at the NAIA level. But he will be the first remind you that the letters NAIA or NCAA don't matter when it comes to whether Oklahoma City University is providing the best student-athlete experience in the country. Abbott's philosophy also extends to how he hires staff, including coaches, and he shares his vision of trying to teach fundraising as well as commitment to the athletic department to new employees. Abbott also talks about College Resource Management which offers up sessions designed to help athletic administrators at the small college level as well as #scachat, which is a Twitter chat aimed at creating a dialogue for athletic administration. Twitter: @jimabbott33

Sep 5, 2014

Sports business education across The Pond has a variance to its application, but that's not to suggest that it's not as worthy as its American or International colleagues within the field. University of Northampton Senior Lecture of Sports Marketing Alan Seymour discusses the breakdown of stereotypes about the UK sports business education system, as well as some of the features that it possess which make it an asset to any pupil from around the world. Seymour weighs in on the idea of dynamic pricing, marketing, as well as the ability to see the European Premier League as more than just Manchester United, but also for the other clubs that exist. Twitter: @Sportsmarketing1

Sep 3, 2014

For basketball athletes who sign contracts overseas, the process can be tough, especially when the foreign team decides to stop paying a legally-binding contract. Charles Bennett is CEO of the PlayersAssociation.org, which represents basketball professionals in the overseas arbitration system in order to receive restitution. This is a long, winding road of informative legal action through email, contracts and foreign teams that decide not to pay, as Bennett tries to get to the bottom of what players were promised, as well as what they received. Twitter: @

Sep 1, 2014

Al Guido is helping oversee one of the newest trends in stadium venues: the online data core principle of capturing as much customer information as possible, while still creating a fan experience unlike any other. Guido talks about the 49ers decision to leave Candlestick for Santa Clara, as well as some of the numerous reported customer features such as detection of bathroom and concessions lines, as well as the various seating option programs for the 49er faithful. Twitter: @AlGuido

Aug 29, 2014

Kerry Vick represents one of the premier sides of minor league baseball, both as ticket manager as well as in charge of premium seating. Vick talks about the various tasks of attempting to get folks out to the ballpark, some of the challenges of competing in a NFL/NBA city with a minor league product, and how to keep retaining long-term customers.

Aug 27, 2014

Ryan Ivey represents some of the new ways that a modern college athletic director can reach out to the public, as well as grow their networking capabilities through social media. Ivey hosts his own Twitter chat #scachat on Sunday nights, bringing together small college administrator issues and people together to discuss the pending challenges in the small college field today. Ivey shares his thoughts on hiring, firing and how to create a long-standing vision for an athletic department. Ivey also talks about his decision to be a NACMA board member, rather than just be a NACDA member like the majority of his athletic director colleagues in the field. Twitter: @RIvey35

Aug 25, 2014

Nicole Bucholtz introduces a fresh new marketing term to the podcast: "Duquesne-able." It resides under the notion of what will and will not work within Duquesne University's campus community standards for marketing and promotions at athletic events. Beyond that, Bucholtz shares her vision for making an energetic, fun atmosphere at Duquesne events, and how to engage the student population into attending on-campus games. Bucholtz talks about her past as a graduate assistant at Memphis, an intern at Embry-Riddle and some of the things she's learned along the way, including how to connect and support other young professionals in the field, regardless if they are applying for the same positions or not. Twitter: @NicoleBucholtz

Aug 22, 2014

The East College Athletic Conference supports 303 member institutions at 3 levels of the NCAA. That means dealing with various budgets as well as department staffs. Drew Brown discusses his role within an external relations capacity for the ECAC, as well as how to fairly faciliate both operations and marketing from a conference level.

Aug 20, 2014

Chris Quinn has the task of filling up the premium seating experience against several new stadium renovations within the Detroit landscape. That includes a new NFL, MLB and NHL stadium coming online as well as the challenges of the Detroit economic situation. Quinn takes on some of the issues with premium seating, and whether there is something to be said about the luxury experience for Detroit Pistons fans and what they are seeking. Twitter: @Chris_J_Quinn

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