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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran and sport management professor Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports. Troy Kirby is a sport management professor at Saint Martin's University in Lacey, Washington.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Now displaying: 2014
Nov 19, 2014

Groupmatics is having a definitive affect on group ticket sales for its clients. Groupmatics CEO Matt Mastrangelo presents a compelling argument for why group tickets have changed, especially in the initiation and transaction for the group leader experience, and how his company's platform may present an answer to driving more analytical, prospective data from each group sale. Twitter: @Groupmatics

 

Nov 17, 2014

The Fresno Grizzlies have established a definitive brand in the Central Valley of California, so much so that the 2014 off-season separation after 17 years with the Major League Affiliate San Francisco Giants won't affect how their fans perceive their product. Grizzlies' Director of Marketing Sam Hansen discusses how the team is transforming with the change-over to the Houston Astros, as well as retaining its individual identity in the process. Hansen discusses the various themes that the Fresno Grizzlies are now famous for, including Teenage Mutant Ninja Turtles Night, various Bobbleheads with the Farm Grown themed focus, and Taco Everyday.

Nov 14, 2014

Sports sponsorship decks and ticket brochures are easily some of the worst materials to deliver to the best clients. They often come in the form of rudimentary PDFs, one-sheet paper proposals or Microsoft Powerpoints that convolute the process rather than help it. Sportsdigita's CEO Angelina Lawton may have discovered the solution to these types of issues with the founding of her company, which has started to revolutionalize a digideck and ebrochure model that incorporates video, audio, photography and online presentation. Lawton discusses some of the issues that stem from the cumbersome process of developing a typical deck, especially the time spent by corporate sales staff attempting to manufacture one, that can be saved by utilizing Sportsdigita's service. Twitter: @AngelinaLawton

Nov 12, 2014

The world of sports analytical study is changing by the amount of data compiled from video. At the forefront of this innovation is Vantage Sports, which is able to log and capture multiple video streams, forensically studying various data points throughout a player's entire season, showcasing new research into each movement. Vantage Sports CEO Brett McDonald discusses how the analytical company is able to grasp hold of such information from multiple games, as well as increase the amount of knowledge provided to players, teams and scouts on exactly what they are looking at. Twitter: @VantageSports

Nov 10, 2014

 

Kristopher Bazen is a sports branding and graphic design specialist with over a dozen years of experience in the professional sports and collegiate athletics marketplace. Bazen discusses his passion for creating great design, as well as ensuring that he captures both trends and imaginations based on inputs from his clients. Bazen discusses his survival from cancer, and what he's learned along the way in terms of prospective on what he does. Twitter: @KrisBazen

 

Nov 7, 2014

The world of sports law is broken apart and put back together again by attorney Bram Maravent, who has worked in both the public eye at CNN Headline News, a legal analyst of sports business, and as an associate of a Miami law firm. Maravent discusses the issues dealing with the O'Bannon lawsuit, understanding the role of the NFLPA in the legal matters of Ray Rice, and the Florida State University issues surrounding Jameis Winston. Twitter: @Brammaravent

Nov 5, 2014

The El Paso Chihuahuas are one of the 2014 MiLB success stories in terms of revenue generation and attendance. Director of Ticket Sales Nathan Reilly explains how the former Tucson Sidewinders franchise relocated at the beginning of 2014 to El Paso, and had an immediate impact on the community. The Chihuahuas sold out 49 of 68 regular season games, ranking 3rd in the Pacific Coast League in average attendance, and averaged a sellout for the season at 8,193 fans per game. Reilly discusses the ways in which the team went full force into the community, selling out the house one ticket at a time. Twitter: @UTStars

 

Nov 3, 2014

Fanmaker hasn't reshifted their digital focus in college athletics as much as they have complimented their existing workflow to build an insights component to their client offerings. Fanmaker CEO Jason Cole talks about the humble beginnings of the company, formerly called Row27, that burst onto the scene with some of the best vendor video production and microsites offered to college athletic departments and professional sports franchises. Some of those dynamic images have helped shape recruiting in a segment of the sports industry where innovation was often lacking. It's also about capturing and engaging with the elusive fan. Cole covers the trends that are beginning to come into focus now, especially how data insights as well as fan information is becoming so vital to an organization's existence and future. Twitter: @JRCole

Oct 31, 2014

While the words "fan engagement" are thrown around quite a bit by other social media companies, Lodestone appears to have a finger on the pulse of what fans want to engage with. Lodestone CEO Mark Drosos chats about the difference between engagement and actually engaging fans, and there is a wide chasm in the two styles. Drosos speaks about some of the issues surrounding social media, as well as the misunderstanding of how to fully embrace a fan-first approach to developing an omni-channel platform strategy. Twitter: @MarkDrosos

Oct 29, 2014

Understanding and engaging with corporate partnerships has been an ability of Marco Gentile since he was an intern with the Baltimore Orioles back in the mid-1990s. Rising through the ranks with the Orioles to National Account Sales Manager after 11 years, Gentile left the Orioles for Washington, D.C., to oversee Corporate Sales for the Washington Mystics, Capitols and Wizards. Now back with the Orioles in his first season as the Vice President of Corporate Partnerships, Gentile discusses the best ways to develop great relationships that build to long-term growth with each client. Gentile discusses how the Oriole Way, in terms of the mindset that permeates throughout the franchise, helps protect the Camden Yards brand by ensuring that clients have to become a good match with the franchise's image and appearance throughout the venue. Gentile looks back at his tenure as an intern, speaks about the great opportunity, and how that may be lost on today's generation as internships start to wane due to lawsuits over a lacking pay structure to the internship experience model. Twitter: @MarcoGentile

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