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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Now displaying: December, 2014
Dec 10, 2014

The premium seating product has been discussed prior on the podcast with guests, but never in a situation such as Detroit, where luxury items don't always look good for companies in the middle of downsizing in an economic crisis. Detroit Tigers VP Scot Pett admits that he has his work cut out for him, along with generating ticket sales in general, despite winning on the field, given the area that his staff sells to. Pett discusses some of the harmful generalizations about selling in the Detroit/Michigan marketplace, along with how big signings of free agents have stabilized some of the season ticket sales for the team.

Dec 8, 2014

The Baylor S3 program aims to be completely unparallelled in its instruction compared to most academic sports management classes out there. Focusing on Sports, Sales and Sponsorship as its top three core programming components, it's Executive Director Kirk Wakefield feels that there is a shift in the paradigm toward the discrimination that most sports management programs have. Typically because there is a focus on actually selling the sports product, rather than merely talking about it. Wakefield presents his argument for changing the attitudes of students, to help them understand that being a paid spectator is not a viable option in the sports world, as well as bringing forth new ideas to ensure that the students that graduate from the Baylor S3 program at the forefront of new methodology and technology for the sports industry. Twitter: @KirkWakefield

Dec 5, 2014

Bill Stewart pulls no punches when discussing the state of minor league baseball and hockey ownership in today's sports marketplace. An executive who has served as team president of a minor league hockey team for 6 years, Stewart has always owned several minority shares of minor league teams across the country. Stewart shares his insight into what makes a great minor league owner, as well as some of the details of league involvement as well as arena leases that goes into the numbers that make up sports finances. Stewart makes it very clear that being an owner in today's world involves a lot of risk, as well as frequent hard work, in order to develop an entertaining product that fans come back to witness time and again.

Dec 3, 2014

Understanding the engagement factor with analytics in sports doesn't just come from getting more customer information, but developing better ways to use it. Jeff Schum has been working on various ways to improve the education and relationship of numbers for the Carolina Hurricanes staff for years, as well as with several other organizations. Schum examines methodology to encapsulate as well as create better lead margins for sports sales staff members, qualifying leads to ensure that every piece of measurement can be taken into account before the first phone call is made. This is crucial in a time when discovering the elusive fan is hard to master. Twitter: @JeffSchum

Dec 1, 2014

Andrew Goodrich has a knack for creating promotional processes that develop the fan experience further for both the University of Miami and the University of South Florida. A large component of this effort comes from a deep dive into the world of analytical structure, where Goodrich utilizes both digital media and fan information. This is part of the budding trend occurring throughout college athletic departments as administrators are asking: just who are our fans? Goodrich has a few answers, especially for the young university alumni at USF. Twitter: @ATGoodrich

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