Eric Fernandez operates as the managing partner of PCG Digital, focusing his efforts of SportsDesk Media, which may actually revolutionize how data analytics are brought into a franchise. Fernandez talks about the role of analytics, as well as how it can help franchises seek further sponsorship opportunities by capturing fan buying habits. Twitter: @SportsDeskMedia
In business communications, the world of CRM and analytics collide. Phil Prombo provides this expertise for both the Chicagoland business world and the Chicago White Sox, explaining how each component works together to generate higher revenue leads for sales offices in both industries. Prombo discusses the nuances of what types of data work best to help a sales office grow their CRM, as well as how to determine whether there is a good analysis of revenue generation and sales initiatives overall. Twitter: @PhilPrombo
Where the primary and secondary markets intersect, there is a place for Jared Cutler, who has been on both sides of the fence. First with the NBA's Team Business & Operations (TeamBo) and then with DTI. Cutler shows respect for both worlds, and discusses how both should be working in tandem to generate revenue, instead of working apart. Not that he thinks it will happen anytime soon on a universal level. Cutler mentions several of the issues that plague both the primary market's understanding of the secondary, as well as how the secondary market's brokers tend not to do themselves many favors in the eyes of franchise executives on the primary side. It is a philosophical debate on how to build revenue streams, as well as distribution alternatives to traditional sports selling tactics.
The world of strategic sports sponsorship consulting is examined with one of the premier experts in the game: Tim McGhee. He has worked with some of the largest sports franchises and sponsorship clients in the world, and provides his knowledge throughout the podcast. McGhee helps undercover, beyond the numbers, the responsibilities of the franchise and the sponsor when it comes to activation principles, as well as how sponsors fail themselves by not knowing what they specifically want. McGhee talks about some of the largest issues surrounding sponsorship revenue streams, and whether massive cable deals have made corporations equal partners with sports franchises. Twitter: @TPMcGhee