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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Sports Revenue Analytics veteran and sport management professor Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports. Troy Kirby is a sport management professor at Saint Martin's University in Lacey, Washington.
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The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast
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Now displaying: 2013
Aug 14, 2013

 

Edward O’Hara is a founding partner of SME, overseeing the company’s branding process from strategic development to creative direction and execution. O’Hara is a brand building expert who has appeared on ESPN’s Outside the Lines, CNN, CNNfn, MSG Network, and TimesCast, as well as has been quoted in The Wall Street Journal, The New York Times and BrandWeek. O’Hara knows brand, especially in the world of sports and talks about rebranding the Miami Marlins entire apparel & logo line, as well as what happens when LeBron James happens to tout the new look of an SME branded product. Twitter: @EdOHara

Aug 12, 2013

 

Selling hockey in NASCAR country means learning how to sell everything but hockey to the local audiences according to Shawn Lynch. Examined in this podcast is how Lynch has been able to develop fan development opportunities to grow the Checkers’ base as well as promote a cold winter sport in a Southern racing community. Lynch talks about different sales strategies as well as getting legendary sales trainer & author Jeffrey Gitomer to help develop the Checkers’ sales staff. Twitter: @CheckersLynch

Aug 11, 2013

 

Mekale Jackson won the 2013 Gold Award at NACMA for St. John’s Basketball “Takeover” in NYC Times Square in 2012. Jackson talks about the impact of publications, digital and social responsibilities of his department in order to create genuine responses for the general public. Jackson shares his passion for working with coaches and student-athletes on projecting each program in the right way and with fairness between both men’s and women’s sports. Twitter: @MekaleJackson

Aug 10, 2013

 

Ed Chamberlain’s specialty is bringing new business into a market, and he’s currently helping oversee the new AHL initiative in Iowa, where the Iowa Wild (formerly the Houston Aeros) are taking root in Des Moines. Chamberlain talks about selling tickets in a market that has previously had minor league hockey and some of the challenges of re-establishing relationships with the local business community. Chamberlain talks sales, as well as why dynamic pricing has merit in the pricing world.

Aug 9, 2013

 

Traditional sports don’t have some of the issues that a spring training home might, especially in the Peoria Diamond Club circumstance. The PDC has various non-profit components, two MLB clubs which help operate functionaries during Cactus League Spring Training, and sales expectations throughout the year. Scott Moudry talks about the circumstances which the Peoria Diamond Club thrives, setting itself apart from the competition within the Phoenix metro area. Twitter: @ScottMoudry

Aug 8, 2013

 

Breaking into sports should never be the end result for anyone serious about sports business, it should be seeking out the questions on how to stay in the industry as well as thrive. Glenn Horine has over 23 years of experience in the sports industry, has worked with NFL properties, Time Warner Sports Merchandising, the NHL, Velocity Sports and Entertainment, the Arena Football League as President of AFL Properties, and created the Center of Sports and Entertainment Studies at Iona College’s Hagan School of Business. Horine has a lot to say about the sports industry, new employees paying their dues, and developing a master plan on how to guide their career further. Twitter: @GlennHorine

Aug 7, 2013

 

Understanding the marketplace means more than setting up corporate sponsors with sports teams, it also means examining what fans that each sponsor should go after. Tom Cordova talks about some of the variables of working with sponsors and facilitating the needs of his clients with team inventory. Cordova talks about his time working for Disney Sports Marketing as well as the Houston Rockets & Oakland Athletics, combining marketing, broadcasting and integrated sports messaging.

Aug 6, 2013

 

Premium seating is the top of the podcast, as Kyle Shields discusses exactly why people want to pay more for better locations, status and distances to the field of play at an athletic facility. Georgia Tech just brought its new basketball facility online in 2012-13, so Shields talks about the school’s approach to selling out the courtside seating options, as well as factoring in what to do the increase the amount of luxury experience provided to each customer. Shields finishes with his thoughts on career development in the sports industry and what young administrators should focus on in order to move their career forward.

Aug 5, 2013

 

Franchises have moved before, but moving from within market but replacing the majority of the season tickets holders one year to the next has not been a common occurrence. Fred Magione talks about the franchise relocation from New Jersey to Brooklyn, where the team only retained 10-15 percent of its season ticket base, but managed to thrive as an “expansion” team in its new Barclay’s Center home. Magione talks about the influence of ownership, using the talents of Jay-Z as well as Mikhail Prokhorov, in order to build a championship contender in one of the Five Boroughs. Twitter: @FMangione

Aug 4, 2013

 

Mike Humes has helped developed sell-out strategies as part of the senior staff of five major league franchises, the American Hockey League, K2 Sports and the National Hockey League. Humes discusses the importance of the brand promise, especially being conveyed to a franchise’s sales staff, in order to build new revenue streams. And don’t even dare use the “D” word (discount) in his presence, as you won’t get past the first words of the conversation with him. Humes talks about true revenue generation and creation, as well as some of the future aspects that franchise management will face in the coming years. Twitter: @MikeHumes1

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